w+k delhi

Not Likely To Cause Grave Or Widespread Offence

The Charges:

The verdict:

Proof that IndiGo advertising is really working

Seen in Bangalore 18 April 2009

Business Standard talks about IndiGo advertising

Here's the ad they're talking about:

False Alarm on an IndiGo flight

There was a bit of commotion on board an IndiGo flight last night. A couple of drunken idiots on the Goa-Delhi flight got a bit rowdy and threatened to hijack the plane. The captain, following procedure, made an emergency landing and the National Security Guard and the whole circus descended upon the aircraft. Turned out to be a false alarm but it was all over the news. To IndiGo’s credit the whole affair was handled with customary efficiency with the least discomfort caused to its passengers. Still didn’t prevent the press from having a field day.

In case you don't know already

This is an old story, but since a lot of people have been out of touch during the holidays, we'll let you in on it. W+K have won the Levi's business for the U.S. market so we can all look forward to the vintage brand get the W+K treatment and possibly infuse some new life into it.

The Bullet Classic EFI

New release from the Royal Enfield factory. The Bullet Classic EFI. Unfortunately not available to the Indian public as yet but it’s on sale in international markets.

Client meets client

Steve had heard so much about Royal Enfield that he just had to go out there and see it for himself.

Left to Right: R.L. Ravichandran (CEO, Royal Enfield), Steve Harfst (COO, IndiGo) C.S. Suresh and Kartik (both from Royal Enfield)

IndiGo prepares for ascent

It's early days yet but it looks like round one has a clear winner. Watch this space.

Economic Times

Business Standard

DNA